Recent Work
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The Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization
Neeraj Sood and colleagues inform the debate about direct-to-consumer advertising by analyzing the effects of ads on office visits and treatment courses for five common chronic conditions.
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Association of Direct-to-Consumer Advertising of Prescription Drugs With Consumer Health-Related Intentions and Beliefs Among Individuals at Risk of Cardiovascular Disease
Consumers in the US are exposed to unprecedented high levels of direct-to-consumer advertising (DTCA) for prescription drugs, yet there is limited evidence regarding their effect on health-related intentions and beliefs.
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