Use of Behavioral Economics to Improve Treatment of Acute Respiratory Infections
Jason N. Doctor, Ph.D.
The University of Southern California School of Pharmacy received an
$11.5 million grant to reduce inappropriate antibiotic prescribing for
acute respiratory infections through the use of behavioral economics.
Behavioral economics introduces small changes to the clinical
environment designed to “nudge” physicians toward guideline compliance
without restricting their freedom to choose the treatments they think
are best for their patients and is an effort to translate basic
behavioral science into clinical research. The study is a cluster
randomized trial involving 42 clinic sites in different regions of the
United States and involves researchers from Harvard, Northwestern
University, RAND, and UCLA.