Use of Behavioral Economics to Improve Treatment of Acute Respiratory Infections
 
 
 

Use of Behavioral Economics to Improve Treatment of Acute Respiratory Infections

 

Principal Investigator: Jason N. Doctor, Ph.D.

The University of Southern California School of Pharmacy received an $11.5 million grant to reduce inappropriate antibiotic prescribing for acute respiratory infections through the use of behavioral economics.  Behavioral economics introduces small changes to the clinical environment designed to “nudge” physicians toward guideline compliance without restricting their freedom to choose the treatments they think are best for their patients and is an effort to translate basic behavioral science into clinical research.  The study is a cluster randomized trial involving 42 clinic sites in different regions of the United States and involves researchers from Harvard, Northwestern University, RAND, and UCLA.